Kaizen - The Process of Constantly Improving Your Content

I first learned about the term “kaizen” from the Moz blog about #SearchFest 2016. Kaizen is a Japanese term for constant improvement in business. And while I love the finality and satisfaction of checking things of my list, I know that some parts of our jobs need ongoing attention.

Here are 4 ways we can aim to use the “Kaizen” idea in content...

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