Innovative 360 Live Stream from the Melbourne Cup helps Ch7 reach 1.6million unique viewers
It's the race that stops the nation…
and in 2017 Rogues Gallery helped redefine the spring racing experience.
Delivering an immersive experience for Twitter and Channel 7 we amplified the event’s reach via a live 360 video from the Lexus Design Pavilion.
We even gave our audience the chance to site inside the all-new Lexus LS.
The live stream delivered 350,000 video views on @7horseracing and #melbournecup live stream reached 1.6 million unique viewers and trended globally.