The Golden Era of Agribusiness Video Content

Roghan-McKerlie-Founder-Rogues-Gallery
There’s never been a better time for farmers to share their story with fresh video content to promote their agribusiness, bridge the urban divide and reach global markets.
— Roghan McKerlie

Why Rogues Gallery?

 
  • Specialists in agribusiness content marketing - we understand the landscape before the camera rolls
  • Turn-key approach results in content to match your business goals
  • Led by Roghan McKerlie with a fifteen year history as a journalist, broadcaster, TV host and creator of original agribusiness content
  • We help you connect with the right urban or global audience
  • Our agribusiness video content both educates and inspires 
  • Access to latest monitoring and optimisation tools to promote peak performance of your agribusiness video
 
 

Success Stories

We have proven success with agribusiness organisations including Rabobank, Bayer Animal Health, Vetoquinol, National Cutting Horse Association, Equitana , Sheepvention, Wimmera Machinery Field Days, Beef Australia, The Royalla Shorthorn Stud, Farm Advisor, National Merino Sheep Show and Ram Sale, and many more! 

Customer story -
The Little Big Dairy Co

We helped Dubbo dairy farmers the Chesworths share their amazing transformation story to the world. From price takers to the launch of The Little Big Dairy Co, our team filmed, interviewed and edited the inspirational family story of high-quality, single-sourced milk, traceable down to the very cow that made it. The video was distributed to local news, social media, farming websites & more. 


Event highlights -
Equitana

Our team captured all the action from the largest equine showcase in the Southern Hemisphere. We interviewed the biggest names at Equitana and captured the event using a variety of super-slow motion techniques to maximise excitement. The content was used to drive online engagement and interaction. 


Product -
Bayer Piranha

We helped Bayer Animal Health launch PIRANHA® Dip for Sheep. The objective was to capture a legend of the industry, Phil King from King's Livestock Services, outside Dubbo NSW, to discuss best practice for controlling sheep lice. This informational video educated Australian sheep farmers. 


Breeding insights -
Royalla Shorthorn Stud

We captured the proud, 60-year history of The Royalla Shorthorn Stud. Rogues Gallery visited the Stud for its annual bull auction, capturing first-hand the highlights of the day. We interviewed Nicholas Job to gain key insights into their breeding program and use of AI programs to maximise productivity.  


Testimonials and Social Proof-
Business Management Programs

Collaborating with the world's leading agribusiness bank, Rabobank, Rogues Gallery created a series of promotional lead generating videos for its Business Management Programs. Our videos focussed on testimonials from the participants advocating the benefits of the programs. The programs continue to be a critical part of the bank's offering.


Market access reports -
Rabobank

As a leader in agribusiness reports, Rogues Gallery worked closely with Rabobank's analysts to deliver a snapshot report. The 'talking heads' video reaffirms Rabobank as a thought leader, but is also used to capture customer leads who enquire to receive the full written report. 


Educational videos - The Hidden Cost of Grass Seed

The Rogues Gallery team caught up with Roger Fletcher of Fletcher International Exports to discuss the impact of grass seed on sheep meat quality. Capturing exclusive video content of one of Australia’s most integrated processors, the video educates sheep farmers on the true cost of grass seed.  


Event highlights - National Cutting Horse Association

In a time when space was vast and fences were few, horses that could assist their riders with the cattleman's duty became the pride of the cowboy, and soon their competitive nature came to the fore. The Rogues Gallery crew captured the National Cutting Horse Finals in Tamworth sharing the content to a global audience. 


Conference - Farm2Fork

In November 2016, over 1300 rural entrepreneurs, futurists and industry stakeholders converged on Cockatoo Island in Sydney for Rabobank’s Farm2Fork Summit.

Our crew was onsite with the latest tech toys like drones and gimbals to share the knowledge from world class presenters and leaders in innovation introducing new and challenging concepts to reshape the perspective on global trends in agriculture.


Succession planning case study - Nosswick

We tell the narrative of how one family took the stress out of farm business succession planning. Our team combined inspiring interviews with both father and son, and captured stunning b-roll footage across their Tasmanian fat lamb and cotton property.


Event highlights - Sheepvention 

Our team presented a hosted journey highlighting the key players at Sheepvention in Hamilton, VIC. Our reusable content was used to drive live online engagement and interaction, and repurposed across Facebook, YouTube, and on key website landing pages. 


Event highlights - Beef Week Rockhampton

Australia's national beef exposition is one of the world's great beef cattle events and is held just once every three years in Rockhampton, QLD. Content Jedi Roghan McKerlie led the video production team in candid and timely interviews with the major international players in the industry. We broadcast daily highlights using a multi-channel strategy for optimum viewer reach and engagement.


Event highlights & live stream - Target100 Virtual Farm in Martin Place

Combining vox pop interviews with on-location studio footage, our video production team bridged the urban divide by creating a virtual farm in the middle of the Sydney CBD. The activation was live streamed and the footage was reused on social media, websites, and to support ongoing marketing campaigns.


Your story starts now - Contact us to tell it

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